Click for enlarged viewEmeldi UniPortal is an intuitive, web-based ordering channel for Telco and IT related companies.
To be competitive, telecommunication companies must provide a rich portfolio of products, product bundling ability, special campaigns and much more in order to attract the customer. However, with product portfolio complexity, in most cases integration of on-line ordering with the core product catalogue is also complex, meaning that general-purpose ordering system is not easy to use for end customer.
To meet this challenge, Emeldi has developed UniPortal to simplify complexity and reduce customers’ lead-times for delivering their on-line ordering solution.
From customer point of view, we focus on an intuitive User Interface. Ordering with Emeldi UniPortal is as easy using a familiar desktop application wizard. The customer simply moves from one step to the next until the order is complete, and the customer has built an order comprising exactly the products and services that s/he needs.
Using “Service availability agent” UniPortal can check, based on the customer’s phone number or address, what products are available. This is very useful feature for fixed line operators that are providing different products in different places – for example faster ADSL connection with IPTV products availability in cities, and slower ADSL in rural areas.
For customer’s ease, activation price and monthly price is calculated on-the fly, using modern AJAX technology. Naturally, after every step of building an order, it is possible for the customer to go back to any previous step and make any necessary changes.
For Operators or Service providers, it is very important to cut “time to market” for new products to a minimum. Also very important is to provide to customer “additional products” to offer a fully-rounded solution.
We developed Emeldi UniPortal with those requirements very much in mind.
At the core of UniPortal configuration is a web-based administration console that supports such features as:
UniPortal currently implements ordering of products like ADSL, IPTV, CDMA, Mobile and Fixed Line. All these products have their “bundle version” with specific business and technical requirements.
In every order user can choose:
UniPortal offers easy integration with external systems, one of most important features of any ordering application. The middleware of UniPortal may be integrated using web-services, database links or other integration technology, according to your needs. Integration with TBOSS OSS/BSS is just plug and play, but also integration with other systems is not very difficult – see example in our case study.
Web ordering application is one of the most visible systems for end customers – like the point-of-sale, it offers a unique opportunity for customer interaction.
To maintain quality of service to customers, UniPortal ensures that Operators are able to take an order, even when some external system is down. This is accomplished as follows:
This, however, is just part of UniPortal’s robustness.
From our research, we found, that there are customers that initiate an order, but for some reason, do not complete the process. There may be various reasons for this – the customer didn’t understand something, or perhaps didn’t know which route through the process to choose, or had technical problems…
In those cases, UniPortal does not discard the unfinished order. If there is no activity on the order for a specified time, the order is sent to the back-office, where it may be reviewed, potentially leading to a contact with the customer by phone or mail, allowing the order to be completed.
